Expand Your Dental Practice

Draw More Patients By SEO Tactics

Draw More Patients By SEO Tactics

The Client

Archer Dental is a well-established Dental Practice, which offers a full range of dental services in a professional, caring, and friendly atmosphere at the Toronto location. They provide the highest quality of care and service to their patients offering a complete range of dental services offering a wide range of dental services like general dentistry, implants, crowns and bridges, periodontics/gum disease treatment, cosmetic dentistry, and much more!

The Staring point & Challanges

Dentists suffer from intense competition, as is the situation with the majority of other industries. This is especially true in major metropolitan areas where there are numerous possibilities.

Archer Dental faced many challenges related to search engine optimization, tracking analytics, and social media anomalies for their website in the starting phase.

 

To address the fundamental issues in our client’s website in a way that enables all aspects of digital marketing in an optimized manner, we planned our campaign goals:

 

  • Boost SEO practices by utilizing content marketing and social media.
  • Redesign link building and SEM strategies to maximize the lead conversion rate.
  • Develop an all-encompassing SEO practice that includes proper keyword research, on-page, off-page,
  • technical factors, etc.

Our Plan and Efficient Result

 

After six months only, the results of our SEO effort were visible because the website had significantly improved across all of the key performance indicators. Here's an illustration of the development.

The organic visits on your website increased from 525 to 1265 in 6 months as shown in the above graph.

 

It was fantastic to see that traffic grew significantly, considering this was one of the campaign's primary objectives. More individuals were finding the website relevant and clicking through to it, as seen by the rise in impressions and clicks, Which had climbed by more then 125% growth with 3.9% CTR in 6 months

Furthermore, this development was driven by the website's organic search traffic, which made up more than 26.79% of total traffic. This was a direct outcome of our effective off-page optimization initiatives and content marketing tactics!

The organic visits on your website increased from 525 to 1265 in 6 months as shown in the above graph.

 

Our client's ranking positions for the primary targeted keywords had significantly improved. These are the same keywords that we targeted for rankings when we first launched the campaign. At the time, our client's position was almost nonexistent.

The dentist's office has performed better than its main competitors six months later. Additionally, it achieved first-place rankings for the important terms on the SERPs!

In fact, as of right now, the website ranks for 622 organic keywords in the top 100 SERP pages—and not all of them were the ones we specifically wanted to rank for!

This was a clear sign that the website's online exposure and presence had greatly increased, enabling it to draw in more potential patients. Additionally, the clinic was now better positioned to draw leads from organic search because so many phrases were ranking highly on SERPs.

 

Building a solid portfolio of backlinks is one of the key ranking elements that we consistently concentrate on with our clients. And we're pleased to report that our efforts have been fruitful! The website presently has over 2,500 links and 682 referring domains, which is a robust backlinks portfolio!

The backlinks to the website originate from a variety of high-quality domains, which increases the website's overall authority. This is undoubtedly something Google enjoys seeing and is taken into account as a key component of its ranking system.

In fact, as of right now, the website ranks for 622 organic keywords in the top 100 SERP pages—and not all of them were the ones we specifically wanted to rank for!

This was a clear sign that the website's online exposure and presence had greatly increased, enabling it to draw in more potential patients. Additionally, the clinic was now better positioned to draw leads from organic search because so many phrases were ranking highly on SERPs.

 

The entire strength of a website is effectively measured by its authority score. The quantity and quality of backlinks, the size and age of the website, and its optimization all play a role in this.

The client's website authority score has significantly increased. Given where they started, it is currently at 21, which is extremely outstanding (which was 5).

As a result, the website is now regarded as an authoritative one with considerable weight and influence. In the end, this offers it an advantage over its rivals in terms of search engine positioning. 

    • High Brand Visibility
    • Traffic/Clicks
    • Visibility Score and Target Keyword Rankings
    • Backlinks Portfolio
    • Website Authority Score

Final Words

With the help of the above case study, we hope you are clear about our local SEO practices that are used to a dental clinic's advantage. Simply put, SEO is one of the most cost-efficient and effective marketing techniques, thus dental businesses shouldn't ignore it. It's not just about staying one step ahead of rivals; it's also about boosting website traffic and expanding a company’s growth.

Thanks to our specialized SEO techniques and website enhancement efforts, the dental office is now happy and their new website has allowed them to increase traffic! Additionally, long-term, devoted patients who are actively looking for their professional services are now included in that traffic. Here's what the client had to say about their interaction with us while we're at it:

"Our website has remained on the top page of search results for three months after you began working on the project. Through phone calls, WhatsApp, and email, the team communicates without any issues. Their punctuality and professionalism are excellent. View the complete review here”.

What Doctors Said About Us

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