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49 SEO Facts Every Marketer Should Know in 2021

25-Sep-2021

15 Mins Read

Co-founder & CMO @ SEO Scientist
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Search engines are becoming progressively intelligent.

SEO is doing updates on their algorithms. 

To provide the batter solution to their user.

No one knows what will be Google's next big move.

But, You can predict the future with the Facts to understand the search engines.

Therefore, I made this list that covers the essential SEO Facts.

So, Let's get started.



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General SEO Facts 

 

 

Let's start this list by introducing you to the General Facts about search engines.

This covers how search engines perform over different devices and why marketers prioritize SEO to achieve their online business goals.

I collected this data from the industry expert who published blogs and after analyzing reports on search engines.

1. To rate every website, Google uses over 200 ranking criteria in its algorithm.(Backlinko)

2.75% of SEO is off-page, and 25% is on-page. (Hubspot)

3. On both smartphones and desktops, SEO can have 20 times more traffic options than PPC. (Moz)

4. The leads generated through SEO cost You 61% less than outbound leads through paid ads (SMA Marketing).

5. More than USD 5,000 is the monthly amount most Businesses are spending on SEO. (Moz)

 

On a daily basis, how many people use Google?

 

In September of 1998, Google was released.

Just 10,000 search requests are served every day.

However, by the end of 2006, Google served these volumes in a fraction of a second.

During the first year of operation, google growth rate is impressive, with 17,000 % Year over Year in its search volume between 1998 to 1999.

In the most recent year, this growth has slowed to a rate of 10% to 15%.

38,000 Thousand: Search every Second

1,368 Million: Searches Every hour

3.3 Billion: Searches Every Single Day

99 Billion: Search Every Month

Source: live internet stats

 

How Many Marketers Choose SEO over Paid Ads?

 

In 2019, Databox conducted a survey,

They experimented with 58 marketers and told them to find which channel generated more leads for them and their clients.

They found that 70% of marketing professionals said that SEO is better than PPC for generating sales.

Google Search Engines Facts 

 

 

Google becomes the source of every piece of information you want.

 Still, there is significantly less known about google search. 

This list provides insight into the deep secrets of Google, the world's most popular search engine.

And how it worked in the beginning.

So that you can comprehend Google's base.

6.That may have encouraged you to develop your marketing skills.

 (live internet stats)

7. Every year, the number of Google searches increases by around 10% to 15%. (live internet stats)

8. Any time a user lands on a website from a quest, they visit 3-3.5 sites. (SEMrush)

9. Google would not send traffic to almost 91 percent of sites. (Ahrefs)

10. The total number of days it takes for people to make a purchase decision is 9. (Think With Google

 

How was Google Started?

 

Source:About Google

 

Google was officially launched in September 1998 at Stanford University by Larry Page and Sergey Brin.

But this story began in 1995.

When Google started as a research project nickname "Backrub." 

In the Beginning, Page was a P.Hd Student at Stanford, and Brain, also a student, was assigned to him.

They both agree to build a next-level search engine.

That used links to determine the importance of any web page on the internet.

Founders: Larry Page (25) and Sergey Brin (25)

First Employee: Craig Silverstein (Now in Khan Academy)

First Office: Friend's Garage in Menlo Park, California

First Investor: Andy Bechtolsheim (Co-founder of Sun )

First Investment:$10,0000

Source: Interesting Engineering

 

How does Google help to make People's Life Easy?

 

Alphabet. inc is the parent company of Google and its related business

In 2020, it became the world's fourth company that reached the $1 Trillion Market Valuation club and Apple, Microsoft, and Amazon.

Google helps you to make your life easy with the help of its fast, powerful tools.

Here are a few of them.

  • Get the Fast, Easy, and Trusted information with Google Search.
  • Improve Your Productivity and efficiency with Google keep.
  • Connect with others from any time and anywhere by using Google Mail and Google to meet.
  • Start your own business and become a creator with Google-owned YouTube.

 

Mobile SEO Facts

 

 

In 2015, Google became the "Mobile-First Index."

That means it takes the mobile Content as a ranking single.

That move might not surprise you because.

According to their official site,80% of internet users choose mobile to use Google and its relative tools.

This list helps you understand the importance and improve your ranking on search engines by optimizing it for mobile users with local SEO.

11. Nearly one in three of all mobile searches are related to location. (Think with Google)

12.90% of consumers who use the internet to find any local business in the last year. (Bright Local)

13.30 minutes and 45 seconds is the time an average consumer spends reading reviews before deciding. (Bright Local)

14.28% of local searches result in a purchase. (Think with Google)

15.2015 was the year mobile search suppressed desktop searches in terms of quantity (Search Engine land)

 

Why Should Small Businesses Use Local SEO in 2021?

 

Optimizing your business for the local SEO is not an option; it's a necessity for 2021.

As I mentioned, Google becomes the mobile-first index.

Therefore, Google prefers Mobile responsive websites, and an online presence gives you more traffic, leading to more revenue.

Businesses can start optimizing for local SEO by just listening to Google My Business. And create a solid online brand presence.

 

Content Marketing SEO Facts

 

 

Google's mission is to satisfy its user by providing the best solution.

SEO is all about convincing search engines like Google to recommend your Content as a solution to its users.

16.60% of marketers believe that good SEO tactics can generate the highest quality leads (Hubspot)

17. Marketers who prioritize blogging are 13 times more likely to achieve a return on their investment (Hubspot)

18.90.63% of the pages that get no organic search traffic from Google. (Ahrefs)

19. Updating and republishing existing blog posts with fresh Content and images can increase organic traffic by 111%. (Backlinko

20. Blogs create 97 percent more connections to a company's website.. (impact plus)

 

Is Content Marketing Worth It?

 

Yes, It matters a lot to grow your business online.

Google's mission is to satisfy its user.

You need to create Content that either solves or answers your customer's problem or provides a solution.

Win Your Customer Trust and Build your solid brand awareness by using content marketing.

According to a survey by the Content, marketing institute found that

42% of B2B Marketers choose content marketing effectively to achieve their online business goals.

Voice Search SEO Facts 

 

 

Many SEO professionals and marketers, including me, believe that optimizing the Content for Google's voice search will attract more eyeballs.

MORE TRAFFIC MORE REVENUE

This list covers the future of Voice SEO and its effect on search engines.

26.Voice queries have increased by 3400% since 2008. (SMA Marketing)

27.55% of the US and we expect UK householders to own intelligent speaker devices by 2022. (TechCrunch)

28.1 billion is the total number of devices that have Google Assistant installed. (Think with Google)

29. Voice search result contains an average of only 29 words. (Backlinko)

30. Mobile voice search is three times more likely to be for something local than text searches. (Word Stream)

 

How Many People Use Voice Search Every Day?

 

Many marketers think voice searches are not so popular

 Just like SEO was in the "90s."

But the research from the review24 changed your mind-

It found that 3.25 billion people are using Voice search and help in the Globe, and similar reports predict that this will reach 6.4 Billion by 2023.

 

Unknown SEO Facts

 

 

For search engines and their facts, the list will never end. 

We dedicate this list to some fantastic unknown facts about search engines.

In this list, you will learn about how Google started, and people are using it to make their lives easy.

31.Over 3.5 Billion Searches are Performed Daily on Google. (Ardor SEO)

32.8% of search queries on Google result in the searcher changing their search terms, clicking no results. (Moz)

33.15% Of searches that Google has never seen before out of the billions of queries it gets every day. (Search Engine Land)

34 1.8% of clicks on Google search results go to YouTube. (Moz)  

35. Organic CTR On Mobile is roughly 50% less than that of the desktop. (SparkToro)

36. 41 % of large companies consider link building to be the most Challenging SEO tactic. (Ascend2)

37. Conversion falls by 12% for every extra second it takes a page to load. (Hubspot)

 

 

Local SEO Facts

 

 

Search engines become the answer engines because users get solutions to their problems within a fraction of seconds.

Search engines are more about people, process, and platform

Therefore, you must understand where your audience is.

If they prefer Local go with Local SEO 

If they like voice, go with voice search, and

By all means.

Choose what Your Audience Choose

38.Almost75% of voice search results rank in the top 3 for that query. (Backlinko)

39. Video is the #1 form of media used in content strategy, overtaking blogs and infographics. (HubSpot)

40.41 % of large companies consider link building to be the most challenging SEO tactic. (social media today)

41.52.2% of all website traffic worldwide comes from mobile phones. (Statista)

42. Posts with videos earn more backlinks and see a 157 % boost in search traffic. (first site guide).

43.99.58% of clicks in the SERP already ranked in Position 1 through 10 in Google. (ahrefs)

 

 

Why do you need SEO?

 

SEO is fantastic, and it's the future of Marketing.

From the small startup to Big Brands are crazy for it.

If You Need More Traffic

If You Wanted to build Your Brand Awareness,

If You want to make batter consumer trust.

Then You need SEO.

You and I both know that SEO is the Game changed to grow your business and achieve your defined business goals.

This list that I made after reading thousands of reports, articles by the industry expert just like Brain Dead & Neil Patel.

That will help you understand the power of optimizing your content for search engines.

44. Organic drives 300% more traffic to the website than social media. (Ironpaper)

45.94% of Clicks in the SERP go to organic results. (Search Engine Watch)

46.87% of internet users research a product online before making any purchase. (Retail Dive)

47.70% to 80% of users completely ignore the paid Ads. (SMA Marketing)

48.53.3% of all website traffic comes from organic search.(BrightEdge)

49.93% of Online User Experience starts from search engines. (Neil Patel Digital)

 

Conclusion

 

You and I both don't know how search engines exactly work.

So I made this list of the essential SEO facts that will help you become a better marketer.

Now, It's your turn 

Which Facts amazed you the most about search engines?

Let me know in the comment below?

 

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